About
Welcome to OpenBrands. We are making Brand Monitoring a Social Sport.
We've launched OpenBrands using Twitter to show real time Brand conversations, which we call Brand Channels. Moreover, we are inspiring Brands and Communities to join in an open conversation. Through Brand Tagging, Community talks about Brands on Twitter such that it can be measured. We track positive/negative brand sentiment and make public, showing that every Tweet is counted, and every Tweet counts. Our social mission is to be the trusted standard for transparency in marketing, leading to the open engagement between Community and Brands.
Brand Tagging is the language of evoking intentional brand sentiment with micro-syntax (Twittering).
You might have noticed that every brand channel on OpenBrands.org has a "brand tag" associated with it. This brand tag is the unofficial/official community driven hashtag that people associate with that brand.
A hashtag is a way to add "context and metadata" to a post on twitter.
Brand tags indicate that the tweet is intended for an ongoing conversation around that brand, and it can be measured for brand approval. Since every post on Twitter is public, unless the user has protected their updates, we are able to pull in a variety of search terms into our brand channels, including the brand tag. For more on hashtags and brand tags check out the presentation below.
Tweets from @OpenBrands
-
RT @JoeyShepp: [VIDEO] This Film is Made from 100% Recycled Ads: Nike Better World Video http://ow.ly/5f977 #SB11
-
RT @sus_consortium: Bonnie Nixon at #SB11, "We are about total open source and total transparency".
-
HOW TO: Get Your Employees On Board With Your Social Media Policy http://ow.ly/4NtmW
-
Planters Goes Nuts for Sustainability With Oscar Week Announcements http://ow.ly/430fL
-
HOW TO: Deal With Negative Online Sentiment About Your Brand http://ow.ly/4305u