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Written by Ryan Milani Wednesday, 15 July 2009 23:23

TriplePundit.com, a popular blog for sustainability and business, recently wrote about OpenBrands in a post titled, "Lovemarks Meets Google Zeitgeist: OpenBrands."

 

 

The article reviews other efforts to make sense of brand reputation, including Lovemarks by Saatchi & Saatchi and Google's Zeitgeist. Here is a clip from the article:

 

"It has the potential to make the random stream of Twitter's chatter far more readable and produce powerful data about what people really think of companies, ideas, and brands. This is exactly the kind of information one needs to judge the sustainability merits (or any merits for that matter) of any given company or brand."

 

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Written by Ryan Milani Thursday, 09 July 2009 16:35

We've implemented a Twitter login so you are now able to tweet, reply, and retweet from the brand channel. If you've been to the site in the past, you might need to refresh your browser to see the changes (on pc: shift + F5)(on mac: shift + reload).

Thanks,

The OpenBrands Team

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Written by Ryan Milani Sunday, 28 June 2009 00:57

We're adding new brand channels all the time. If there is a specific channel you'd like to see check out our new "Suggest a brand" form. If the brand you suggest has significant content and and seems like a good fit for our directory we'll add it and let you know.

Thanks,
The Open Brands Team

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Written by Ryan Milani Friday, 19 June 2009 22:00

Today we've made a few changes to the site. We have a few exciting new features that are coming soon, but in the meantime here are a few of our latest changes:

1. Top Influencer Twitter avatars- 
   This aesthetic adjustment will now show Twitter avatars next to each influencer on our brand channels.
2. New categories for the blog-
   We're rolling out categories in our blog so now you can subscribe to the following:
   • Company News
   • Brand Interviews
   • Transparency Trends

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Written by Ryan Milani Monday, 15 June 2009 21:53

Our first case study in this series comes from Intuit, a software company for small business and personal finance, with brands such as QuickBooks, TurboTax, and Quicken.

How has your brand been successful using Twitter?

We look at our success in Twitter in a few ways. First, are we learning what works and what doesn’t within the context of Twitter? For example, are we learning about what topics are most interesting to our followers so we can share more in the future? We’re definitely winning with this one using a variety of measurement tools to understand what topics are re-tweeted, shared and/or have driven an increase in followers. Second, we’re learning what works in terms of promotion. We launched @intuitdeals, for example, because we wanted to allow our @intuit account to focus on topics that small business owners care about and not excessive promotion. That said, we know a lot of people want to know about our deals, so we created a special account to handle that.

I think a critical challenge we all face is the real-time nature of Twitter and of customers’ expectations. We have a saying here at Intuit that is “be where your customers are or beware.” We’re seeing an increasing number of customers asking for our help on a variety of topics within Twitter, and we’re working hard to get the right folks on board internally so we can respond as quickly as possible.

Brand management is changing not only because of Twitter. Twitter is an outcome of a move toward openness, collaboration and instant access to information. It’s also an outcome of the increased trust people have for each other relative to large organizations. Brands have to adjust, fast, to how customers want to interact. Brands and brand managers have to learn how to love conversation again and how to listen more and talk less. But, the reality is, this is great news for brand managers. It’s exciting to have real-time engagement with real customers or prospects who have real problems our products can solve. We can, and have, gotten a lot better at how we talk about our products and how our products work because of this fast interaction.

Acecdote

“The Intuit small business team joined Twitter in early April [2008] after adding Twitter talk to its audit of the online conversation. We were surprised by the quantity of talk in Twitter relative to quantity in other online communities/places. We also saw a higher negative sentiment in Twitter than in other online communities. This is not unusual – as we’ve learned over the years, if you’re not part of the conversation, it’s easy for the conversation to be negative. We joined the conversation in Twitter, helping QuickBooks customers with questions, answering prospects’ questions about our products and sharing relevant small business information. With just engagement, no changes to products, price or policy, we decreased negative sentiment by 30% over three months.”

@Intuit is the primary Twitter handle for their small business division.

Kira Wampler, Social Media Marketing leader at Intuit, @kirasw

Also, check out Intuit's Brand Channel on OpenBrands.

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Written by Joey Shepp Thursday, 11 June 2009 07:21

The new media consultant explains why companies should not be afraid of total transparency.

Thanks Big Think for this Video!

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Written by The OpenBrands Team Tuesday, 09 June 2009 23:37

Just wanted to update those of you who have been following the site, and for those who are new to the site.

Thanks for your questions, comments, and responses through our contact page and through our @openbrands account!

We're still developing which means you're probably seeing changes to the site. We encourage you to share your feedback through our Get Satisfaction page or by clicking on the Feedback button on the side of each page of this website. We are developing as we go so you may encounter a few bugs or missing links.

We've got a few features coming down the pipe that we think you'll like Twitter login so you can participate in the conversations from our site.

Thanks,
The OpenBrand Team

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Written by Joey Shepp Tuesday, 02 June 2009 05:34

Hi Twitter.  My name is Joey Shepp and I am the founder of Open Brands.  We want to make Brand Monitoring a Social Sport.

We've just launched our site using Twitter Search API to show real time Brand conversations, which we call Brand Channels.  Moreover, we are inspiring Brands and Commuities to join in an open conversation.  Through Brand Tagging, Community talks about Brands on Twitter such that it can be measured.  We track positive/negative brand sentiment and make public, showing that every Tweet is counted, and every Tweet counts.  Our social mission is to be the trusted standard for transparency in marketing, leading to the open engagement between Community and Brands.

We've just started and have a long list of features to add to the website, but we're already getting great traction with Community and Brands alike.

We hope you like our Twitter App and share it far and wide!

Thanks,

Joey Shepp
Open Brands Founder

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Written by Joey Shepp Thursday, 28 May 2009 00:40

This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.

Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it! Add a comment

Written by Ryan Milani Friday, 22 May 2009 18:30

Warren Sukernek, of Radian6, recently shared an interesting presentation called, "Become a Twitter Ninja." The presentation starts by building a business case for Twitter with some key statistics, then goes into case studies, best practices and some "how to." Very relevant if you are a brand manager or business owner.

 

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