Brand Tagging is the language of evoking intentional brand sentiment with micro-syntax (Twittering).

You might have noticed that every brand channel on OpenBrands.org has a "brand tag" associated with it. This brand tag is the unofficial/official community driven hashtag that people associate with that brand.

A hashtag is a way to add "context and metadata" to a post on twitter.

Brand tags indicate that the tweet is intended for an ongoing conversation around that brand, and it can be measured for brand approval. Since every post on Twitter is public, unless the user has protected their updates, we are able to pull in a variety of search terms into our brand channels, including the brand tag. For more on hashtags and brand tags check out the presentation below.