Hi Twitter. My name is Joey Shepp and I am the founder of Open Brands. We want to make Brand Monitoring a Social Sport.
We've just launched our site using Twitter Search API to show real time Brand conversations, which we call Brand Channels. Moreover, we are inspiring Brands and Commuities to join in an open conversation. Through Brand Tagging, Community talks about Brands on Twitter such that it can be measured. We track positive/negative brand sentiment and make public, showing that every Tweet is counted, and every Tweet counts. Our social mission is to be the trusted standard for transparency in marketing, leading to the open engagement between Community and Brands.
We've just started and have a long list of features to add to the website, but we're already getting great traction with Community and Brands alike.
We hope you like our Twitter App and share it far and wide!
Thanks,
Joey Shepp
Open Brands Founder
RT @JoeyShepp: [VIDEO] This Film is Made from 100% Recycled Ads: Nike Better World Video http://ow.ly/5f977 #SB11
RT @sus_consortium: Bonnie Nixon at #SB11, "We are about total open source and total transparency".
HOW TO: Get Your Employees On Board With Your Social Media Policy http://ow.ly/4NtmW
Planters Goes Nuts for Sustainability With Oscar Week Announcements http://ow.ly/430fL
HOW TO: Deal With Negative Online Sentiment About Your Brand http://ow.ly/4305u