You might have noticed that every brand channel on OpenBrands.org has a "brand tag" associated with it. This brand tag is the unofficial/official community driven hashtag that people associate with that brand.
A hashtag is a way to add "context and metadata" to a post on twitter.
Brand tags indicate that the tweet is intended for an ongoing conversation around that brand, and it can be measured for brand approval. Since every post on Twitter is public, unless the user has protected their updates, we are able to pull in a variety of search terms into our brand channels, including the brand tag. For more on hashtags and brand tags check out the presentation below.
Recent
- CASE STUDY: The North Face Gets Social
- PRESENTATION: Social Media is Pushing Transparency on Brands
- Joey Shepp interviewed by Michael Leifer of InfluenceXchange
- The Open Brand: How Twitter is Pushing Radical Transparency in Brand Management
- The Open Brand: Beyond Green Washing
- A real time look into what people are thinking about a brand
- OpenBrands mentioned on TriplePundit.com
- New Twitter Login
Tweets from @OpenBrands
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RT @JessicaNorthey @zaibatsu: ALERT: @montanamonica's daughter is missing! Last seen in the Seattle area http://bit.ly/d0a1EN Please PLZ RT
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2010 Amsterdam Global Conference on Sustainability and Transparency http://ow.ly/1PYm3
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How not to get “brandjacked” like BP Global PR http://ow.ly/1POz1 by @thebrandbuilder via @byrnegreen
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Making and Measuring Online Buzz: Learn how brands can best use social media to create conversation #SB10 http://bit.ly/sb10_program
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Subvert and Profit: Are you friends getting paid to Like you? http://bit.ly/bqdImQ #transparency