Company News

We're adding new brand channels all the time. If there is a specific channel you'd like to see check out our new "Suggest a brand" form. If the brand you suggest has significant content and and seems like a good fit for our directory we'll add it and let you know.

Thanks,
The Open Brands Team

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Today we've made a few changes to the site. We have a few exciting new features that are coming soon, but in the meantime here are a few of our latest changes:

1. Top Influencer Twitter avatars- 
   This aesthetic adjustment will now show Twitter avatars next to each influencer on our brand channels.
2. New categories for the blog-
   We're rolling out categories in our blog so now you can subscribe to the following:
   • Company News
   • Brand Interviews
   • Transparency Trends

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Just wanted to update those of you who have been following the site, and for those who are new to the site.

Thanks for your questions, comments, and responses through our contact page and through our @openbrands account!

We're still developing which means you're probably seeing changes to the site. We encourage you to share your feedback through our Get Satisfaction page or by clicking on the Feedback button on the side of each page of this website. We are developing as we go so you may encounter a few bugs or missing links.

We've got a few features coming down the pipe that we think you'll like Twitter login so you can participate in the conversations from our site.

Thanks,
The OpenBrand Team

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Hi Twitter.  My name is Joey Shepp and I am the founder of Open Brands.  We want to make Brand Monitoring a Social Sport.

We've just launched our site using Twitter Search API to show real time Brand conversations, which we call Brand Channels.  Moreover, we are inspiring Brands and Commuities to join in an open conversation.  Through Brand Tagging, Community talks about Brands on Twitter such that it can be measured.  We track positive/negative brand sentiment and make public, showing that every Tweet is counted, and every Tweet counts.  Our social mission is to be the trusted standard for transparency in marketing, leading to the open engagement between Community and Brands.

We've just started and have a long list of features to add to the website, but we're already getting great traction with Community and Brands alike.

We hope you like our Twitter App and share it far and wide!

Thanks,

Joey Shepp
Open Brands Founder

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This presentation was delivered as an introduction to a panel on "Open Brands" at the Twitter 140 conference in Mountain View, CA. Representatives from Dominos, JetBlue, Ebay, and Intuit sat on the panel and provided great insights in their corporate use of Twitter. Also, thanks to all the great people who voted for the Open Brand 'unconference' session to make this happen.

Presentation Description: Twitter is pushing radical transparency on brand management. Check out recent corporate case studies in Twitter use, and learn key strategies/practices in Social Media. If you've heard me speak before, I added some new content in this presentation specific for the Twitter audience: Twitter-specific case studies and reorganized/focused slides on the key Twitter concepts. Hope you enjoy it! Add a comment

You might have noticed that every brand channel on OpenBrands.org has a "brand tag" associated with it. This brand tag is the unofficial/official community driven hashtag that people associate with that brand.

A hashtag is a way to add "context and metadata" to a post on twitter.

Brand tags indicate that the tweet is intended for an ongoing conversation around that brand, and it can be measured for brand approval. Since every post on Twitter is public, unless the user has protected their updates, we are able to pull in a variety of search terms into our brand channels, including the brand tag. For more on hashtags and brand tags check out the presentation below.

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