Here's a nice video on Marketing 2.0, great for beginners, but also has value for the seasoned veterans. If you're new to the conversation watch this video!
Marketing 2.0 Explained from Roland Smart on Vimeo.
Recent
- CASE STUDY: The North Face Gets Social
- PRESENTATION: Social Media is Pushing Transparency on Brands
- Joey Shepp interviewed by Michael Leifer of InfluenceXchange
- The Open Brand: How Twitter is Pushing Radical Transparency in Brand Management
- The Open Brand: Beyond Green Washing
- A real time look into what people are thinking about a brand
- OpenBrands mentioned on TriplePundit.com
- New Twitter Login
Tweets from @OpenBrands
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RT @JessicaNorthey @zaibatsu: ALERT: @montanamonica's daughter is missing! Last seen in the Seattle area http://bit.ly/d0a1EN Please PLZ RT
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2010 Amsterdam Global Conference on Sustainability and Transparency http://ow.ly/1PYm3
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How not to get “brandjacked” like BP Global PR http://ow.ly/1POz1 by @thebrandbuilder via @byrnegreen
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Making and Measuring Online Buzz: Learn how brands can best use social media to create conversation #SB10 http://bit.ly/sb10_program
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Subvert and Profit: Are you friends getting paid to Like you? http://bit.ly/bqdImQ #transparency