Learn how Social Media is pushing radical transparency in brand management. Includes new research on Social Media Policy and calculating Social Media ROI. Social Media case studies of The North Face and Drugstore.com.
2010 Forecast in Social Media Metrics
333% surge in tracking revenue
174% escalation in monitoring conversions
150% increase in measuring average order value
Recent
- CASE STUDY: The North Face Gets Social
- PRESENTATION: Social Media is Pushing Transparency on Brands
- Joey Shepp interviewed by Michael Leifer of InfluenceXchange
- The Open Brand: How Twitter is Pushing Radical Transparency in Brand Management
- The Open Brand: Beyond Green Washing
- A real time look into what people are thinking about a brand
- OpenBrands mentioned on TriplePundit.com
- New Twitter Login
Tweets from @OpenBrands
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RT @JoeyShepp: [VIDEO] This Film is Made from 100% Recycled Ads: Nike Better World Video http://ow.ly/5f977 #SB11
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RT @sus_consortium: Bonnie Nixon at #SB11, "We are about total open source and total transparency".
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HOW TO: Get Your Employees On Board With Your Social Media Policy http://ow.ly/4NtmW
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Planters Goes Nuts for Sustainability With Oscar Week Announcements http://ow.ly/430fL
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HOW TO: Deal With Negative Online Sentiment About Your Brand http://ow.ly/4305u