The NY Times just released a story about phony celebrity twitter accounts titled, When Stars Twitter, a Ghost May Be Lurking. The article calls out the fact that there are brand managers controlling many celebrity's identity on twitter. Excuse me, What? You mean that really isn't @50cent sending me all those links to thisis50? Okay, so if you use twitter then you probably know that there are fakes out there, but when you use that identity for shady pursposes beware the community will sniff you out!
In the words of @the_real_shaq: “It’s 140 characters. It’s so few characters. If you need a ghostwriter for that, I feel sorry for you.”
Shaq has embraced the twitter and uses it in interesting ways that fit his personality and lifestyle. One of my favorite examples for Shaq is the tweet, "RT @The_Real_Shaq I'm n the mia on the beach whoever touches me gets 2 ticket (update: between 15th and 1st)." Bravo Shaq!
RT @JoeyShepp: [VIDEO] This Film is Made from 100% Recycled Ads: Nike Better World Video http://ow.ly/5f977 #SB11
RT @sus_consortium: Bonnie Nixon at #SB11, "We are about total open source and total transparency".
HOW TO: Get Your Employees On Board With Your Social Media Policy http://ow.ly/4NtmW
Planters Goes Nuts for Sustainability With Oscar Week Announcements http://ow.ly/430fL
HOW TO: Deal With Negative Online Sentiment About Your Brand http://ow.ly/4305u