Tim Leberecht@NEXT09: The Seven Rules of the Chief Meaning Officer
View more presentations from Frog Design.
The Seven Rules:
- Listen and converse (and converge)
- Atomize your brand
- Activate your customers
- Think and act like a media company
- Give more than you take
- Be the change
- Be yourself
Recent
- CASE STUDY: The North Face Gets Social
- PRESENTATION: Social Media is Pushing Transparency on Brands
- Joey Shepp interviewed by Michael Leifer of InfluenceXchange
- The Open Brand: How Twitter is Pushing Radical Transparency in Brand Management
- The Open Brand: Beyond Green Washing
- A real time look into what people are thinking about a brand
- OpenBrands mentioned on TriplePundit.com
- New Twitter Login
Tweets from @OpenBrands
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RT @JoeyShepp: [VIDEO] This Film is Made from 100% Recycled Ads: Nike Better World Video http://ow.ly/5f977 #SB11
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RT @sus_consortium: Bonnie Nixon at #SB11, "We are about total open source and total transparency".
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HOW TO: Get Your Employees On Board With Your Social Media Policy http://ow.ly/4NtmW
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Planters Goes Nuts for Sustainability With Oscar Week Announcements http://ow.ly/430fL
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HOW TO: Deal With Negative Online Sentiment About Your Brand http://ow.ly/4305u