Press

Recently, Kevin Roberts, CEO of Saatchi & Saatchi Worldwide mentioned OpenBrands on his personal blog KR Connect. The post was titled, "Tweeting the future."

I couldn't agree more when he says, "Technologies often take a while to find their feet." I find this is especially true when looking at Twitter. It was also an emergent theme at the 140 Twitter Conference earlier this year in Mountain View, CA. We'll continue to see people evolving the interface for the technology. Our mission at OpenBrands is to facilitate brand conversations and create brand communities. With our recent addition of Login capability and 'tweet through the channel' we are making this easier.

Here is what Mr. Roberts had to say about OpenBrands.org:

"By combing through the globe’s tweets, it finds and gathers comments on specific brands. What you get is a real time look into what people are thinking about a brand, minute by minute, hour by hour, day by day. If you want to know what people are thinking about Oprah after a particular show, just scroll through the tweets. I was riveted by the Toyota tweets. It was like dipping into a stream of authentic engagement with a mix of commentary, opinion, pointers to interesting articles, and responses to other tweets. Fascinating. It felt like people were inventing the future."