TriplePundit.com, a popular blog for sustainability and business, recently wrote about OpenBrands in a post titled, "Lovemarks Meets Google Zeitgeist: OpenBrands."

The article reviews other efforts to make sense of brand reputation, including Lovemarks by Saatchi & Saatchi and Google's Zeitgeist. Here is a clip from the article:

"It has the potential to make the random stream of Twitter's chatter far more readable and produce powerful data about what people really think of companies, ideas, and brands. This is exactly the kind of information one needs to judge the sustainability merits (or any merits for that matter) of any given company or brand."